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NOUW is a brand with a physical store in Vienna, Austria. Here you find garments designed by us and other brands, made by craftsmen and women in small factories around Europe. 

NOUW stands for elaborate functional wear suitable for work, leisure and traveling. Combining natural fabrics with high-tech materials, our design is effortlessly elegant and timeless.

In our shop you’ll find – next to our garments – a carefully selected range of sustainable shoes, cycling wear, accessories, bags and backpacks. We like to collaborate with people we know and trust, that’s why we chose small brands who stand behind their products and quality to guarantee you your new pair of shoes or your backpack will accompany you for a long time and make you happy.

Neubaugasse 80, 1070 Vienna

We will be closed for a sourcing trip on Tuesday 21st and Wednesday 22nd of January.

our winter opening hours:

Monday – Wednesday 11am to 6pm

Thursday – Friday 11am to 7pm

Saturday 10am – 6pm


hello@nouw.at

Brands: AQ, Hanwag, Knog, Bodysuit of Barcelona, Laken, Garment Project, Isadore Cycling Apparel, Shoes Like Pottery, Millican, Montreet, Moonstar, NOUW, Nutcase Helmets, Qwstion, Rendl swimwear, Rudolf, Solovair, Strida, Tartan Blanket Co., Topo Designs, GIVN, Fjällräven, Trusco, Mackie and many more